MARKET INTELLIGENCE
- Market sizing & segmentation - Industry analysis - Customer segmentation - Channel management
MARKET ENTRY
- Market analysis & market entry strategy - Site location analysis - Product and pricing strategy - Alliances, joint ventures, M&A and licensing - Suppliers, outsourcers and distributors search
COMPETITIVE INTELLIGENCE
- Competition analysis - Best practices benchmarking - Competitor blind spots - Track existing and upcoming competition
CUSTOMER INTELLIGENCE
- Customers demographics & behavior - Key accounts profiling - Decision-making process - New products development and testing