Market Research Indonesia

Helping companies to expand business and capture opportunities in Indonesia.

Market Research Company Indonesia

Owing Steady Recovery to Indonesia’s Accommodative Public Measures

After a year of socio-economic hardship induced by the COVID-19 pandemic in 2020, the Indonesian economy has gradually rebound since the third quarter of last year. The country’s GDP is expected to grow at 4.8%, following the -1.9% contraction last year. This optimistic forecast reflects a recovery in private sector demands, increasing public investment, and reopening the economy as the pandemic situation eases.

GDP Growth Indonesia

Albeit uncertainties regarding the pandemic still lingers--the country recorded over 38.000 fatalities in March 2021, the highest numbers in the Asia Pacific region.

Market Research Indonesia finds that solid government support and global demand improvements would likely retain their role as the critical factors driving positive growth for the upcoming year.

2021 Economic Outlook

The government has planned an expansionary fiscal policy posture for 2021 alongside the increase in public investment. The stance involves committing to set the budget ceiling of 3 percent of the GDP by 2023, provide monetary accommodation through low policy interest rates and government bond purchases, and be proactive towards loan loss provisioning as a restorative act for struggling private sectors.

Indonesia's short-term outlook would most likely rely on its government's public measures, including a widening COVID-19 vaccine rollout and the closely associated increase in economic activity. However, the country's recent passing of the omnibus bill on job creation could become a revolutionary stepping stone towards a surge of investments as the global crisis ends.

However, Indonesia's medium-term outlook seems more agile and rigorous than the current dependency on government spending and stimulus policies.

As the country coherently prioritizes a macro-structural reform strategy for Indonesia's medium-term goals, integrating a digital economy and focusing on financial inclusion as its attempt to address the root cause of the country's volatile performance.

In addition, the reform would allow the government to increase spending on the long-due developments nationwide sustainably.

Market Research Indonesia assists industry players in identifying sustainable growth strategies within Indonesia's multitude of industries, providing a grip of understanding towards the opportunities and potentials beyond the surface level.

Our engagements usually range from market entry strategies, competitive benchmarking, channel model identification, market assessments, M&A, and partner due diligence--without limiting one from the other.

With extensive experience over the years, Market Research Indonesia helps clients enter and thrive in the dynamic market by leveraging an in-depth understanding of the country’s characteristics, providing a one-of-a-kind perspective and essential insights into your business needs.

Our Expertise

Our Success Stories

Distribution Network Assessment in Indonesia

Our client was keen to improve market penetration and reduce the distribution cost of their lubricant business in Indonesia.


Our Success Stories

Market Trial and Distributor Partnership Research

Our client aimed to understand the market potential, customer behavior, and distributor partnership for passenger and industrial lubricants in Indonesia.

Discuss your needs with our team CONTACT US

Our Clients

Market Research Indonesia Client
"Our collaboration helped us to craft an expansion path for our company in Asia. They provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. Their strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

VP Overseas Business

Our Client, Pertamina Lubricants


Indonesia’s Business Outlook Post Pandemic
Indonesia’s Business Outlook Post Pandemic

What will Indonesia’s business outlook look like this year and in the next few years? What will Indonesia’s economy look like post-pandemic?

Indonesia’s Ecommerce
Driving Growth in Indonesia’s Ecommerce Industry

What does Indonesia’s e-commerce landscape look like, and what opportunities lie in the country’s digital economy for businesses across Southeast Asia?

Indonesia FMCG
An Overview of the FMCG Market Size in Indonesia

The FMCG outlook in Indonesia remains positive, as it is one of the most attractive industries in the country.

Indonesia’s Smart City
Indonesia’s Smart City Planning

Indonesia moving its capital city to Nusantara is expected to accelerate the country’s long-term smart city growth.